SG World by Salma Ghanem SG World was born from the passion of an Egyptian designer who sees fashion as more than trends — she sees it as time, stories, and identity. Salma has always been fascinated by historical eras and fantasy-inspired styles. The silhouettes, the details, and the strength of femininity expressed through fashion across different times deeply inspired her. And since time moves forward and we cannot truly return to those eras, she decided to bring them back herself. That is how SG World came to life. A fashion brand inspired by different eras, where each design carries the soul of the past, reimagined with a modern touch for today’s woman. SG World is not just about clothing — it is a message. A message encouraging every woman to embrace herself in all styles, to step outside her comfort zone, and to explore fashion beyond what is basic or widely repeated. Because no matter how times change, and no matter what you choose to wear, your essence never changes. Your uniqueness is not something to hide — it is something to celebrate.